Purpose: Launch and position a premium wellness brand that speaks directly to women navigating hormonal transitions, showcasing grounding as a science-backed daily ritual for calm, balance, and deeper wellbeing.
The Project
Scope:
- Brand identity development
- Brand messaging & product positioning
- Website design, strategy & build in Shopify
- Copywriting
- Product page design & templates
- Email marketing design & automations
- Product user manual
Results
A premium wellness positioning in a competitive market
Credible, science-led brand language tailored to menopausal women
Clear benefit-driven narrative
A visually cohesive brand that supports higher price perception
Credible, science-led brand language tailored to menopausal women
Clear benefit-driven narrative
A visually cohesive brand that supports higher price perception
"The final result is everything I hoped for (and more). Mon is an amazing one man band"
This was a massive job and I genuinely don’t know how one person managed to do it all — the branding, positioning, writing, and visuals. Everything flowed so seamlessly and the final result is exactly what I’d hoped for (and more). I'm particularly impressed by how she can make grounding which is scientific and a bit woo woo sound so accessible and simple. She is great for solopreneurs, highly recommend! Thank you Monika!
Kae | Grounded Glow Founder
Let’s elevate your online presence so it positions your brand to be seen, trusted, and chosen by the right people.
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