Senior marketing direction and execution on-demand for businesses who've outgrown ad-hoc fixes and want consistent momentum with a trusted partner
Strategic Marketing Partner
(aka your marketing wingwoman)
At a certain stage, marketing stops being about ideas — and starts being about direction, prioritisation, and execution.
If your business has momentum but your marketing feels reactive, fragmented, or constantly restarting, this retainer gives you senior-level support without hiring in-house.
Most businesses reach a point where they need marketing support for both strategic direction and execution — but a full-time hire doesn’t make commercial sense, yet
• You don’t have the time, energy, or desire to manage marketing internally
• Your marketing to-do list has grown faster than your capacity
• You’re unclear on what to prioritise
• Brand and messaging lack consistency
• Momentum stalls and opportunities get missed
Hiring internally feels like the obvious next step — but it comes with cost, risk, and management load that you're unable to take on. So you could stay as is or consider an alternative.....
you may be at a stage where:
you may be at a stage where:
A junior full time marketer often costs $100k+ per year, with heavy direction required, limited strategic oversight
Why a Fractional Marketing partner makes sense. Hiring in-house isn’t just a salary decision.
A mid-level marketer sits closer to $150k per year, with more capability but limited strategic leadership
A senior or CMO-level hire can exceed $200k+ per year, before bonuses and onboarding
That’s before recruitment time, time to get up to speed, and the ongoing people management.....
You could pay less than a junior full time employee and gain a whole lot of good stuff:
Lower risk than hiring full time. Higher impact than random freelancers. The smarter way to gain senior marketing support
Just focused, considered marketing support — aligned to your business goals, minus the hand holding
Senior-level strategic thinking
Hands on execution where it matters most
A partner who already understands your business context
No hiring risk or long-term employment commitment
No micromanagement or “learning on your time”
A marketer with years of experience embedded into growing organisations
I’ve partnered with established brands including Visa, ING Bank, Westpac, and American Express — working closely with senior teams to bring clarity and momentum to complex marketing challenges.
Today, I bring that same senior-level thinking to growing businesses that need direction and delivery — without the overhead of a full-time hire. My role isn’t to “do marketing at” your business, but to understand context fast and move the right work forward with confidence.
So you can stop second-guessing your marketing — and get back to leading the business you’re building.
meet your marketing partner . meet your marketing partner . meet your marketing partner . meet your marketing partner . meet your marketing partner.
Hi, I’m Monika, a marketing strategist with 15 years’ experience across brand, design, UX, product, and marketing
What this looks like in practice
Depending on your needs, this can include
Strategic direction & planning
Messaging & positioning
Special projects & rebrands
Brand & content guidance
Campaign planning & execution
Website & funnel optimisation
Marketing collateral & sales enablement materials
Go To Market planning
You focus on your expertise. I make sure your marketing actually supports it.
Who this works best for:
Established businesses in a growth phase
Teams without internal marketing or marketing leadership
Businesses needing senior support for a defined period or project without hiring full time
Businesses who want clarity, momentum, and consistency, not constant resets
Frequently Asked Questions
